TransAlta Corporation Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

11

TransAlta Corporation is an electricity power generator and wholesale marketing company headquartered in Calgary, Alberta. It is a privately owned corporation and its shares are traded publicly. It operates over 70 power plants in Canada, the United States and Australia. TransAlta operates geothermal, wind, hydro, natural gas and coal power generation facilities. The company has been recognized for its leadership on sustainability by the Dow Jones Sustainability North America Index, the FTSE4Good Index and the Jantzi Social Index. TransAlta is Canada's largest investor-owned renewable energy provider. TransAlta, on several occasions, illegally manipulated the energy market to drive up power prices.

Quick facts about TransAlta Corporation

Key people

Dawn Farrell (CEO), Ambassador Gordon D. Giffin (Board Chair)

Products

Natural Gas, Coal, Wind, Hydro, Geothermal

Headquarters

Calgary, Alberta, Canada

Revenue

$2.8 billion CAD (2010)

Total assets

$9 billion CAD (2010)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is TransAlta Corporation's estimated NPS of 11 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Public Utilities / Electric Utilities: Central is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If TransAlta Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of TransAlta Corporation with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to TransAlta Corporation

Company Industry Score
Showtime Consumer Brands / Entertainment 11
Google Consumer Brands / Internet 11
Blockbuster on Demand Consumer Brands / Entertainment 11
KPN Telecommunications / Wireless Carrier 11
TD Bank Financial Services / Banking 10
DirecTV Telecommunications / Cable/TV service 12
AXA Financial Services / Banking 12
MTV Consumer Brands / Entertainment 12
Yahoo! Consumer Brands / Internet 9
Lyft Travel and Hospitality / Car Rental 9

We have estimated the Net Promoter Score of TransAlta Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.