TransAlta Corporation is an electricity power generator and wholesale marketing company headquartered in Calgary, Alberta. It is a privately owned corporation and its shares are traded publicly. It operates over 70 power plants in Canada, the United States and Australia. TransAlta operates geothermal, wind, hydro, natural gas and coal power generation facilities. The company has been recognized for its leadership on sustainability by the Dow Jones Sustainability North America Index, the FTSE4Good Index and the Jantzi Social Index. TransAlta is Canada's largest investor-owned renewable energy provider. TransAlta, on several occasions, illegally manipulated the energy market to drive up power prices.
|Key people||Dawn Farrell (CEO), Ambassador Gordon D. Giffin (Board Chair)|
|Products||Natural Gas, Coal, Wind, Hydro, Geothermal|
|Headquarters||Calgary, Alberta, Canada|
|Revenue||$2.8 billion CAD (2010)|
|Total assets||$9 billion CAD (2010)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Public Utilities / Electric Utilities: Central is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If TransAlta Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of TransAlta Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of TransAlta Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.