Tradeshift is a cloud-based business network connecting buyers and suppliers. It was founded in Copenhagen in 2010 by Christian Lanng, Mikkel Hippe Brun, and Gert Sylvest. The Tradeshift network currently supports 800,000 businesses in over 200 countries on the platform. Product offerings address Enterprise, Mid-Market and Small Business customers and suppliers across the procure-to-pay spectrum, including procurement, e-invoicing and supplier management. The rapid adoption of the service drew attention from international media, including Wired and Financial Times.
|Headquarters||San Francisco, New York, London, Copenhagen, Amsterdam, Paris, Munich, Suzhou, Tokyo, Sydney|
|Founder||Christian Lanng, Mikkel Hippe Brun, Gert Sylvest|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Software is 56.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Tradeshift sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Tradeshift with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Tradeshift||Technology / Software||53|
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