Trader Joe's logo Trader Joe's Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is


Trader Joe's is a privately held chain of neighborhood grocery stores based in Monrovia, California. As of February 16, 2017, Trader Joe's had 462 stores nationwide in 41 states and in Washington, D.C. By 2015, it was a competitor in "fresh format" grocery stores in the United States.

Trader Joe's was founded by Joseph "Joe" Coulombe. From 1979, it was owned by Aldi Nord's German owner Theo Albrecht until his death in 2010, when ownership passed to his heirs. Aldi Nord entirely owns and operates Trader Joe's through an Albrecht family trust. The company has offices in Monrovia, California, and Boston, Massachusetts.

Quick facts about Trader Joe's

Founded 1958; 59 years ago (1958) (as Pronto Market) 1967 (1967) (as Trader Joe's) Pasadena, California, U.S.
Products Private label staple foods, organic foods and specialty products
Headquarters Monrovia, California, US
Number of locations 462 (as of May 1, 2017)
Revenue US$ 13 billion (2015)

Net Promoter Score for Top Brands compared with Trader Joe's

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Grocery is 24.

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Trader Joe's sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Trader Joe's with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Consumer Brands / Grocery companies with similar Net Promoter Score

Company Score
Trader Joe's 62
Wegmans 61
Spar 57
Costco 79
Aldi 42
Asda 21
Sainsburys 16
Lidl 14
Morrisons 2
Ocado -4

Other companies with Net Promoter Score similar to Trader Joe's

Net Promoter Score benchmark sources

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