TracFone Wireless, Inc. is a prepaid wireless service provider in the United States, Puerto Rico, and the US Virgin Islands. TracFone Wireless is a subsidiary of Mexico's largest telecommunications company América Móvil, and offers products and services under multiple brands which include TracFone, NET10 Wireless, Total Wireless, Straight Talk, SafeLink Wireless, Telcel América, Simple Mobile, and Page Plus Cellular. TracFone Wireless operates as a mobile virtual network operator, holding agreements with the United States' largest wireless network operators to provide service using their networks, including Verizon Wireless, AT&T Mobility, T-Mobile US, Sprint Corporation, and U.S. Cellular. TracFone Wireless had 25.668 million subscribers in 2015.
|Area served||United States (incl. Hawaii, Alaska, and Puerto Rico)|
|Founded||Miami, Florida, United States (1996 (1996))|
|Services||Prepaid mobile virtual network operator|
|Parent||América Móvil (98.2%) Others (1.8%)|
|Headquarters||Miami, Florida, United States|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Wireless Carrier is 28.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If TracFone sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of TracFone with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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