Toyota Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is


Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. In March 2014, the multinational corporation consisted of 338,875 employees worldwide and, as of October 2016, was the ninth-largest company in the world by revenue. As of 2016, Toyota is the world's second-largest automotive manufacturer behind German Volkswagen Group. Toyota was the world's first automobile manufacturer to produce more than 10 million vehicles per year which it has done since 2012, when it also reported the production of its 200-millionth vehicle. As of July 2014, Toyota was the largest listed company in Japan by market capitalization and by revenue.

Toyota is the world's market leader in sales of hybrid electric vehicles, and one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the globe. Cumulative global sales of Toyota and Lexus hybrid passenger car models achieved the 10 million milestone in January 2017. Its Prius family is the world's top selling hybrid nameplate with over 6 million units sold worldwide as of January 2017.

Quick facts about Toyota

Subsidiaries 545 List Japan: Hino (57.21%) Daihatsu (100%) Toyota Financial Services (100%) Toyota Motor East Japan (100%) International: Toyota Pakistan Toyota Motor North America (100%) Toyota Kirloskar India (89%) Toyota Canada (51%) Toyota Motor Sales USA (100%) Toyota Motor Europe (100%) Toyota Motor Manufacturing UK (100%) Toyota (GB) PLC (100%) Toyota Motor Manufacturing France (100%) Toyota Motor Thailand (86.43%) Toyota Peugeot Citroën Automobile Czech (50%) Toyota Motor Russia (100%) Toyota Motor Corporation Australia (100%) Toyota South Africa Motors (100%)
Key people Takeshi Uchiyamada (Chairman) Shigeru Hayakawa (Vice Chairman) Akio Toyoda (President)
Owner Toyota Industries (6.73%) Nippon Life (3.59%) Denso (2.59%)
Products Automobiles, luxury vehicles, commercial vehicles, engines
Traded as TYO: 7203 LSE: TYT NYSE: TM TOPIX Core 30 Component

Net Promoter Score for Top Brands compared with Toyota

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Car Manufacturers is 39.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Toyota sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Toyota with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

Track Segmented Customer Satisfaction with

How are your customers satisfied depending on:

  • what products they purchased
  • when they placed their order
  • what number of orders they made?

    Sign up for free setup takes just 5 minutes

Consumer Brands / Car Manufacturers companies with similar Net Promoter Score

Company Score
Toyota 33
Audi 37
Volkswagen 28
Ford 28
Mercedes-Benz 39
Kia 39
Hyundai 39
BMW 40
Honda 49
Harley Davidson 52

Other companies with Net Promoter Score similar to Toyota

Net Promoter Score benchmark sources

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.