Townsquare Media is an American media company based in Greenwich, Connecticut. The company started in radio and expanded into digital media toward the end of the 2000s, starting with the acquisition of the MOG Music Network xxxxcxgroup of former blogs owned by AOL. As of 2016, Townsquare was the third-largest AM–FM operator in the country, owning over 310 radio stations in 66 markets.
|Owner||Oaktree Capital Management (47%) The Madison Square Garden Company (12%)|
|Headquarters||Greenwich, Connecticut, United States|
|Key people||Steven Price (Chairman and CEO)|
|Services||Digital media, radio|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Broadcasting is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Townsquare Media, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Townsquare Media, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|marks & spencer||Consumer Brands / Grocery||-10|
|McDonald's||Consumer Brands / Fast Food||-8|
|Tesco||Consumer Brands / Grocery||-8|
|US Airways||Travel and Hospitality / Airlines||-8|
|Amazon Prime||Consumer Brands / Entertainment||-11|
|Ziggo||Telecommunications / Other||-11|
|Golomt Bank||Financial Services / Banking||-11|
|Wells Fargo & Company||Financial Services / Banking||-12|
|NatWest Business Banking||Financial Services / Banking||-6|
|Virgin Media||Telecommunications / Cable/TV service||-6|
We have estimated the Net Promoter Score of Townsquare Media, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.