Bally Total Fitness Holding Corporation was an American fitness club chain. In November 2011, Bally sold 171 Bally locations to competitor L.A. Fitness. In April 2012, Bally sold an additional 39 facilities to Blast Fitness. In December 2014, Bally sold most of its remaining gyms to competitor 24 Hour Fitness. At its 2007 peak, prior to the filing of the first of two Chapter 11 bankruptcies, Bally operated nearly 440 facilities located in 29 U.S. states, Mexico, Canada, South Korea, China, and the Caribbean under the Bally Total Fitness, Crunch Fitness, Gorilla Sports, Pinnacle Fitness, Bally Sports Clubs, and Sports Clubs of Canada brands. The company's headquarters are located in Chicago, Illinois.
As a result of Bally Technologies's acquisition by Scientific Games Corporation in 2014 to which it uses the Bally name under a licensing agreement, and Williams shuttering their headquarters in Waukegan, IL the following year in June to Scientific's new global corporate headquarters in Las Vegas ; it is the last-surviving non-gambling ex-subsidiary of the original Bally Manufacturing company and the last-remaining former Bally division to exist as an independent company to remain headquartered in Chicago. It is also the last-remaining former Bally division to remain headquartered in Chicago as well as the last-surviving all-ages-friendly division to bear the Bally name.
|Founded||1983; 34 years ago (1983)|
|Area served||United States|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Other is 46.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Total Fitness sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Total Fitness with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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