Net Promoter Score benchmarks for top brands

	Company	Industry	Website	NPS Score
1	Apple	Consumer Brands / Electronics	https://www.apple.com	47	Apple Net Promoter Score Benchmarks
2	Google	Consumer Brands / Internet	google.com	11	Google Net Promoter Score Benchmarks
3	Microsoft	Technology / Software	https://www.microsoft.com/	45	Microsoft Net Promoter Score Benchmarks
4	Coca-Cola	Beverages		0	Coca-Cola Net Promoter Score Benchmarks
5	Facebook	Consumer Brands / Internet	https://www.facebook.com/	-21	Facebook Net Promoter Score Benchmarks
6	Toyota	Consumer Brands / Car Manufacturers		33	Toyota Net Promoter Score Benchmarks
7	IBM	Consumer Brands / Electronics		27	IBM Net Promoter Score Benchmarks
8	Disney	Entertainment	https://thewaltdisneycompany.com	-7	Disney Net Promoter Score Benchmarks
9	McDonald's	Consumer Brands / Fast Food		-8	McDonald's Net Promoter Score Benchmarks
10	GE	Diversified	ge.com	-5	GE Net Promoter Score Benchmarks
11	Samsung	Consumer Brands / Electronics	samsung.com	67	Samsung Net Promoter Score Benchmarks
12	Amazon	Consumer Brands / Internet	amazon.com	25	Amazon Net Promoter Score Benchmarks
13	AT&T	Telecommunications / Cable/TV service		15	AT&T Net Promoter Score Benchmarks
14	BMW	Consumer Brands / Car Manufacturers	bmwgroup.com/	40	BMW Net Promoter Score Benchmarks
15	Cisco	Technology / Other	https://www.cisco.com/	38	Cisco Net Promoter Score Benchmarks
16	Oracle	Technology / Software	oracle.com	25	Oracle Net Promoter Score Benchmarks
17	Intel	Technology / Hardware	intel.com	52	Intel Net Promoter Score Benchmarks
18	NIKE	Apparel	nike.com	0	NIKE Net Promoter Score Benchmarks
19	Louis Vuitton	Consumer Brands / Retail/E-tail	louisvuitton.com	40	Louis Vuitton Net Promoter Score Benchmarks
20	Mercedes-Benz	Consumer Brands / Car Manufacturers		39	Mercedes-Benz Net Promoter Score Benchmarks
21	Verizon	Telecommunications / Cable/TV service	vzw.com	7	Verizon Net Promoter Score Benchmarks
22	Walmart	General Merchandisers	corporate.walmart.com/	-4	Walmart Net Promoter Score Benchmarks
23	Honda	Consumer Brands / Car Manufacturers		49	Honda Net Promoter Score Benchmarks
24	American Express	Financial Services / Credit cards	https://www.americanexpress.com	29	American Express Net Promoter Score Benchmarks
25	Budweiser	Consumer Brands / FMCG		29	Budweiser Net Promoter Score Benchmarks
26	Marlboro	Tobacco		-3	Marlboro Net Promoter Score Benchmarks
27	SAP	Technology		4	SAP Net Promoter Score Benchmarks
28	Gillette	Consumer Brands / FMCG		28	Gillette Net Promoter Score Benchmarks
29	Pepsi	Consumer Brands / FMCG		20	Pepsi Net Promoter Score Benchmarks
30	Visa	Financial Services / Credit cards	visa.com	8	Visa Net Promoter Score Benchmarks
31	ESPN	Consumer Brands / Entertainment		2	ESPN Net Promoter Score Benchmarks
32	Nescafe	Beverages		-4	Nescafe Net Promoter Score Benchmarks
33	H&M	Consumer Brands / Retail/E-tail	hm.com	21	H&M Net Promoter Score Benchmarks
34	L'Oréal	Consumer Packaged Goods	loreal.com/	16	L'Oréal Net Promoter Score Benchmarks
35	Ford	Consumer Brands / Car Manufacturers	ford.com/	28	Ford Net Promoter Score Benchmarks
36	Audi	Consumer Brands / Car Manufacturers		37	Audi Net Promoter Score Benchmarks
37	HSBC	Financial Services / Banking	hsbc.com	-14	HSBC Net Promoter Score Benchmarks
38	HP	Consumer Brands / Electronics	hp.com	29	HP Net Promoter Score Benchmarks
39	Home Depot	Specialty Retailers: Other	homedepot.com	-5	Home Depot Net Promoter Score Benchmarks
40	Frito-Lay	Consumer Packaged Goods	fritolay.com/	6	Frito-Lay Net Promoter Score Benchmarks
41	UPS	Logistics / Delivery/postal services	ups.com/	39	UPS Net Promoter Score Benchmarks
42	Accenture	Business Services	accenture.com/	15	Accenture Net Promoter Score Benchmarks
43	Wells Fargo	Commercial Banks	https://www.wellsfargo.com/	-2	Wells Fargo Net Promoter Score Benchmarks
44	Gucci	Consumer Brands / Retail/E-tail	gucci.com	45	Gucci Net Promoter Score Benchmarks
45	Starbucks	Consumer Brands / Fast Food	starbucks.com/	77	Starbucks Net Promoter Score Benchmarks
46	IKEA	Retail	ikea.com	-9	IKEA Net Promoter Score Benchmarks
47	CVS	Retail	cvs.com	-10	CVS Net Promoter Score Benchmarks
48	Hermès	Luxury	hermes.com	11	Hermès Net Promoter Score Benchmarks
49	Nestle	Consumer Packaged Goods	nestle.com	14	Nestle Net Promoter Score Benchmarks
50	Pampers	Consumer Brands / FMCG	pampers.com	37	Pampers Net Promoter Score Benchmarks
51	Fox	Media		13	Fox Net Promoter Score Benchmarks
52	Ebay	Technology	ebay.com	9	Ebay Net Promoter Score Benchmarks
53	Zara	Retail	zara.com	3	Zara Net Promoter Score Benchmarks
54	Danone	Consumer Brands / FMCG	danone.com	31	Danone Net Promoter Score Benchmarks
55	Siemens	Diversified	siemens.com/	3	Siemens Net Promoter Score Benchmarks
56	MasterCard	Financial Data Services	mastercard.com	7	MasterCard Net Promoter Score Benchmarks
57	J.P. Morgan	Financial Services / Banking	jpmorgan.com/	8	J.P. Morgan Net Promoter Score Benchmarks
58	Cartier	Luxury	cartier.com	0	Cartier Net Promoter Score Benchmarks
59	Chevrolet	Automotive	chevrolet.com/	-1	Chevrolet Net Promoter Score Benchmarks
60	Colgate	Consumer Brands / FMCG	colgatepalmolive.com	18	Colgate Net Promoter Score Benchmarks
61	Kellogg's	Consumer Packaged Goods	kelloggs.com	9	Kellogg's Net Promoter Score Benchmarks
62	Kraft	Consumer Packaged Goods	kraftheinzcompany.com/	9	Kraft Net Promoter Score Benchmarks
63	Lexus	Automotive		-9	Lexus Net Promoter Score Benchmarks
64	Rolex	Luxury	rolex.com	-2	Rolex Net Promoter Score Benchmarks
65	Chase	Financial Services / Banking	https://www.jpmorganchase.com/	-1	Chase Net Promoter Score Benchmarks
66	Caterpillar	Manufacturing	caterpillar.com	41	Caterpillar Net Promoter Score Benchmarks
67	Porsche	Automotive	porsche.com/	4	Porsche Net Promoter Score Benchmarks
68	Bank of America	Financial Services / Banking	https://www.bankofamerica.com/	-24	Bank of America Net Promoter Score Benchmarks
69	Citi	Financial Services		-3	Citi Net Promoter Score Benchmarks
70	Nissan	Consumer Brands / Electronics		35	Nissan Net Promoter Score Benchmarks
71	Hyundai	Consumer Brands / Car Manufacturers	hyundaigroup.com/	39	Hyundai Net Promoter Score Benchmarks
72	Santander	Financial Services / Banking	santander.com	-25	Santander Net Promoter Score Benchmarks
73	BASF	Diversified	https://www.basf.com	15	BASF Net Promoter Score Benchmarks
74	Red Bull	Beverages		-6	Red Bull Net Promoter Score Benchmarks
75	FedEx	Mail, Package, and Freight Delivery	fedex.com	3	FedEx Net Promoter Score Benchmarks
76	Sony	Consumer Brands / Electronics	sony.net	61	Sony Net Promoter Score Benchmarks
77	Volkswagen	Consumer Brands / Car Manufacturers	volkswagenag.com	28	Volkswagen Net Promoter Score Benchmarks
78	Coach	Apparel	coach.com/	10	Coach Net Promoter Score Benchmarks
79	Netflix	Consumer Brands / Entertainment	netflix.com	13	Netflix Net Promoter Score Benchmarks
80	Chanel	Luxury	chanel.com/	4	Chanel Net Promoter Score Benchmarks
81	Target	Consumer Brands / Retail/E-tail	target.com/	43	Target Net Promoter Score Benchmarks
82	Panasonic	Consumer Brands / Electronics		39	Panasonic Net Promoter Score Benchmarks
83	Thomson Reuters	Media	thomsonreuters.com/	13	Thomson Reuters Net Promoter Score Benchmarks
84	Canon	Technology / Hardware		48	Canon Net Promoter Score Benchmarks
85	Heineken	Consumer Brands / FMCG	theheinekencompany.com	34	Heineken Net Promoter Score Benchmarks
86	LEGO	Leisure	lego.com	6	LEGO Net Promoter Score Benchmarks
87	Subway	Restaurants		2	Subway Net Promoter Score Benchmarks
88	John Deere	Manufacturing	deere.com	54	John Deere Net Promoter Score Benchmarks
89	Boeing	Aerospace and Defense	boeing.com	3	Boeing Net Promoter Score Benchmarks
90	Adidas	Consumer Brands / Retail/E-tail		28	Adidas Net Promoter Score Benchmarks
91	Uniqlo	Apparel	uniqlo.com/	1	Uniqlo Net Promoter Score Benchmarks
92	Allianz	Financial Services / Banking	allianz.com/	8	Allianz Net Promoter Score Benchmarks
93	T-Mobile	Telecommunications / Wireless Carrier	https://www.telekom.com/	35	T-Mobile Net Promoter Score Benchmarks
94	BBVA	Financial Services	https://www.bbvacompass.com/	9	BBVA Net Promoter Score Benchmarks
95	Corona	Consumer Brands / FMCG		18	Corona Net Promoter Score Benchmarks
96	Philips	Consumer Brands / Electronics		33	Philips Net Promoter Score Benchmarks
97	Prada	Luxury	prada.com	-5	Prada Net Promoter Score Benchmarks
98	RBC	Financial Services	rbc.com	-6	RBC Net Promoter Score Benchmarks
99	Hershey	Food Consumer Products	hersheyicecream.com/	-1	Hershey Net Promoter Score Benchmarks
100	Costco	Consumer Brands / Grocery	costco.com	79	Costco Net Promoter Score Benchmarks