Net Promoter Score benchmarks for top brands

Company Industry Website NPS Score
1 Apple Consumer Brands / Electronics apple.com
47
Apple Net Promoter Score Benchmarks
2 Google Consumer Brands / Internet google.com
11
Google Net Promoter Score Benchmarks
3 Microsoft Technology / Software microsoft.com
45
Microsoft Net Promoter Score Benchmarks
4 Coca-Cola Beverages
N/A
Coca-Cola Net Promoter Score Benchmarks
5 Facebook Consumer Brands / Internet
-21
Facebook Net Promoter Score Benchmarks
6 Toyota Consumer Brands / Car Manufacturers
33
Toyota Net Promoter Score Benchmarks
7 IBM Consumer Brands / Electronics ibm.com
27
IBM Net Promoter Score Benchmarks
8 Disney Entertainment https://thewaltdisneycompany.com
N/A
Disney Net Promoter Score Benchmarks
9 McDonald's Consumer Brands / Fast Food
-8
McDonald's Net Promoter Score Benchmarks
10 GE Diversified haier.com
N/A
GE Net Promoter Score Benchmarks
11 Samsung Consumer Brands / Electronics samsung.com
67
Samsung Net Promoter Score Benchmarks
12 Amazon Consumer Brands / Internet
25
Amazon Net Promoter Score Benchmarks
13 AT&T Telecommunications / Cable/TV service
15
AT&T Net Promoter Score Benchmarks
14 BMW Consumer Brands / Car Manufacturers
40
BMW Net Promoter Score Benchmarks
15 Cisco Technology / Other cisco.com
38
Cisco Net Promoter Score Benchmarks
16 Oracle Technology / Software oracle.com
25
Oracle Net Promoter Score Benchmarks
17 Intel Technology / Hardware intel.com
52
Intel Net Promoter Score Benchmarks
18 NIKE Apparel nike.com
N/A
NIKE Net Promoter Score Benchmarks
19 Louis Vuitton Consumer Brands / Retail/E-tail louisvuitton.com
40
Louis Vuitton Net Promoter Score Benchmarks
20 Mercedes-Benz Consumer Brands / Car Manufacturers
39
Mercedes-Benz Net Promoter Score Benchmarks
21 Verizon Telecommunications / Cable/TV service verizon.com
7
Verizon Net Promoter Score Benchmarks
22 Walmart General Merchandisers corporate.walmart.com/
N/A
Walmart Net Promoter Score Benchmarks
23 Honda Consumer Brands / Car Manufacturers
49
Honda Net Promoter Score Benchmarks
24 American Express Financial Services / Credit cards americanexpress.com
29
American Express Net Promoter Score Benchmarks
25 Budweiser Consumer Brands / FMCG
29
Budweiser Net Promoter Score Benchmarks
26 Marlboro Tobacco
N/A
Marlboro Net Promoter Score Benchmarks
27 SAP Technology
N/A
SAP Net Promoter Score Benchmarks
28 Gillette Consumer Brands / FMCG pg.com
28
Gillette Net Promoter Score Benchmarks
29 Pepsi Consumer Brands / FMCG
20
Pepsi Net Promoter Score Benchmarks
30 Visa Financial Services / Credit cards visa.com
8
Visa Net Promoter Score Benchmarks
31 ESPN Consumer Brands / Entertainment
2
ESPN Net Promoter Score Benchmarks
32 Nescafe Beverages
N/A
Nescafe Net Promoter Score Benchmarks
33 H&M Consumer Brands / Retail/E-tail hm.com
21
H&M Net Promoter Score Benchmarks
34 L'Oréal Consumer Packaged Goods loreal.com/
N/A
L'Oréal Net Promoter Score Benchmarks
35 Ford Consumer Brands / Car Manufacturers ford.com
28
Ford Net Promoter Score Benchmarks
36 Audi Consumer Brands / Car Manufacturers audi.com
37
Audi Net Promoter Score Benchmarks
37 HSBC Financial Services / Banking hsbc.com
-14
HSBC Net Promoter Score Benchmarks
38 HP Consumer Brands / Electronics hp.com
29
HP Net Promoter Score Benchmarks
39 Home Depot Specialty Retailers: Other homedepot.com
N/A
Home Depot Net Promoter Score Benchmarks
40 Frito-Lay Consumer Packaged Goods
N/A
Frito-Lay Net Promoter Score Benchmarks
41 UPS Logistics / Delivery/postal services ups.com
39
UPS Net Promoter Score Benchmarks
42 Accenture Business Services accenture.com/
N/A
Accenture Net Promoter Score Benchmarks
43 Wells Fargo Commercial Banks https://www.wellsfargo.com/
N/A
Wells Fargo Net Promoter Score Benchmarks
44 Gucci Consumer Brands / Retail/E-tail gucci.com
45
Gucci Net Promoter Score Benchmarks
45 Starbucks Consumer Brands / Fast Food starbucks.com
77
Starbucks Net Promoter Score Benchmarks
46 IKEA Retail ikea.com
N/A
IKEA Net Promoter Score Benchmarks
47 CVS Retail cvshealth.com
N/A
CVS Net Promoter Score Benchmarks
48 Hermès Luxury eulerhermes.com
N/A
Hermès Net Promoter Score Benchmarks
49 Nestle Consumer Packaged Goods nestle.com
N/A
Nestle Net Promoter Score Benchmarks
50 Pampers Consumer Brands / FMCG
37
Pampers Net Promoter Score Benchmarks
51 Fox Media
N/A
Fox Net Promoter Score Benchmarks
52 Ebay Technology ebay.com
N/A
Ebay Net Promoter Score Benchmarks
53 Zara Retail zarahome.com/
N/A
Zara Net Promoter Score Benchmarks
54 Danone Consumer Brands / FMCG danone.com
31
Danone Net Promoter Score Benchmarks
55 Siemens Diversified
N/A
Siemens Net Promoter Score Benchmarks
56 MasterCard Financial Data Services mastercard.com
N/A
MasterCard Net Promoter Score Benchmarks
57 J.P. Morgan Financial Services / Banking jpmorganchase.com
8
J.P. Morgan Net Promoter Score Benchmarks
58 Cartier Luxury cartier.com
N/A
Cartier Net Promoter Score Benchmarks
59 Chevrolet Automotive chevrolet.com/
N/A
Chevrolet Net Promoter Score Benchmarks
60 Colgate Consumer Brands / FMCG
18
Colgate Net Promoter Score Benchmarks
61 Kellogg's Consumer Packaged Goods kelloggs.com
N/A
Kellogg's Net Promoter Score Benchmarks
62 Kraft Consumer Packaged Goods kraftheinzcompany.com/
N/A
Kraft Net Promoter Score Benchmarks
63 Lexus Automotive
N/A
Lexus Net Promoter Score Benchmarks
64 Rolex Luxury rolex.com
N/A
Rolex Net Promoter Score Benchmarks
65 Chase Financial Services / Banking
-1
Chase Net Promoter Score Benchmarks
66 Caterpillar Manufacturing caterpillar.com
41
Caterpillar Net Promoter Score Benchmarks
67 Porsche Automotive porsche.com/
N/A
Porsche Net Promoter Score Benchmarks
68 Bank of America Financial Services / Banking bankofamerica.com
-24
Bank of America Net Promoter Score Benchmarks
69 Citi Financial Services
N/A
Citi Net Promoter Score Benchmarks
70 Nissan Consumer Brands / Electronics
35
Nissan Net Promoter Score Benchmarks
71 Hyundai Consumer Brands / Car Manufacturers
39
Hyundai Net Promoter Score Benchmarks
72 Santander Financial Services / Banking santander.com
-25
Santander Net Promoter Score Benchmarks
73 BASF Diversified https://www.basf.com
N/A
BASF Net Promoter Score Benchmarks
74 Red Bull Beverages
N/A
Red Bull Net Promoter Score Benchmarks
75 FedEx Mail, Package, and Freight Delivery fedex.com
N/A
FedEx Net Promoter Score Benchmarks
76 Sony Consumer Brands / Electronics
61
Sony Net Promoter Score Benchmarks
77 Volkswagen Consumer Brands / Car Manufacturers
28
Volkswagen Net Promoter Score Benchmarks
78 Coach Apparel
N/A
Coach Net Promoter Score Benchmarks
79 Netflix Consumer Brands / Entertainment netflix.com
13
Netflix Net Promoter Score Benchmarks
80 Chanel Luxury chanel.com/
N/A
Chanel Net Promoter Score Benchmarks
81 Target Consumer Brands / Retail/E-tail target.com
43
Target Net Promoter Score Benchmarks
82 Panasonic Consumer Brands / Electronics panasonic.net
39
Panasonic Net Promoter Score Benchmarks
83 Thomson Reuters Media thomsonreuters.com/
N/A
Thomson Reuters Net Promoter Score Benchmarks
84 Canon Technology / Hardware canon.com
48
Canon Net Promoter Score Benchmarks
85 Heineken Consumer Brands / FMCG theheinekencompany.com
34
Heineken Net Promoter Score Benchmarks
86 LEGO Leisure lego.com
N/A
LEGO Net Promoter Score Benchmarks
87 Subway Restaurants
N/A
Subway Net Promoter Score Benchmarks
88 John Deere Manufacturing deere.com
54
John Deere Net Promoter Score Benchmarks
89 Boeing Aerospace and Defense boeing.com
N/A
Boeing Net Promoter Score Benchmarks
90 Adidas Consumer Brands / Retail/E-tail
28
Adidas Net Promoter Score Benchmarks
91 Uniqlo Apparel uniqlo.com/
N/A
Uniqlo Net Promoter Score Benchmarks
92 Allianz Financial Services / Banking allianz.com
8
Allianz Net Promoter Score Benchmarks
93 T-Mobile Telecommunications / Wireless Carrier
35
T-Mobile Net Promoter Score Benchmarks
94 BBVA Financial Services https://www.bbvacompass.com/
N/A
BBVA Net Promoter Score Benchmarks
95 Corona Consumer Brands / FMCG
18
Corona Net Promoter Score Benchmarks
96 Philips Consumer Brands / Electronics
33
Philips Net Promoter Score Benchmarks
97 Prada Luxury prada.com
N/A
Prada Net Promoter Score Benchmarks
98 RBC Financial Services rbc.com
N/A
RBC Net Promoter Score Benchmarks
99 Hershey Food Consumer Products hersheyicecream.com/
N/A
Hershey Net Promoter Score Benchmarks
100 Costco Consumer Brands / Grocery
79
Costco Net Promoter Score Benchmarks