Estimated Net Promoter Score is
The Titan Tire Corporation is an American tire corporation that was formed in 1993 by Maurice M. Taylor Jr., the then owner of Titan Wheel, when Titan purchased the Dyneer Corporation, which manufactured various off-road tires. Titan is the third largest manufacturer of off-road tires in North America. They continued expanding their product offering and reach by purchasing the off-road tire assets of Pirelli Armstrong Tire Corporation in 1994. The Titan Tire Corporation was split off as a subsidiary of Titan International in 1997.
The assets of Fidelity Tire, based in Natchez, Mississippi, was purchased from Bankruptcy Court in 1998, and the company refocused with the sale of its golf-cart, all-terrain vehicle, and lawn tractor tires and facilities in Clinton, Tennessee, and Slinger, Wisconsin to the Carlisle Tire & Wheel Company in 2000.
In 2005, Titan purchased the farm tire business of Goodyear, and continues manufacturing Goodyear agricultural tires under license. This acquisition included the plant in Freeport, Illinois. Titan again expanded in 2006 with the purchase of Continental AG's off-the-road tire assets in Bryan, Ohio. Titan acquired it for about $53 million.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Steel / Iron Ore is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Titan International, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Titan International, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Titan International, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.