Time Warner Inc. is an American multinational media and entertainment conglomerate headquartered in New York City. It is currently the world's third largest entertainment company in terms of revenue, after Comcast and The Walt Disney Company. It was also once the world's largest media conglomerate. Time Warner was first founded in 1990, with the merger of Time Inc. and Warner Communications. The current company consists largely of the assets of the former Warner Communications. Time Warner currently has major operations in film and television, with a limited amount in publishing operations. Among its most popular assets are HBO, Turner Broadcasting System, The CW Television Network, Warner Bros., CNN, DC Comics, and as of August 2016, Hulu, owning 10%. In the past, other major divisions of Time Warner included Time Inc., AOL, Time Warner Cable, Warner Books and Warner Music Group. All of these operations were either sold to other investors or spun off as independent companies from 2004 to 2014.
| Products | Movie production, TV production, Theme parks, Broadcasting, Cable television, Record label, Publishing, Internet, Games, Investment |
|---|---|
| Traded as | NYSE: TWX S&P 100 Component S&P 500 Component |
| Founded | January 10, 1990; 27 years ago (1990-01-10) |
| Divisions | HBO Turner Broadcasting System Warner Bros. |
| Headquarters | New York City, New York, United States |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Cable/TV service is -5.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Time Warner sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Time Warner with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| Sky | -5 |
| Time Warner | -5 |
| Time Warner Cable | -5 |
| Virgin Media | -6 |
| Dish | 1 |
| ITV | -13 |
| Channel 4 | -14 |
| Freesat | -14 |
| Fox TV | -15 |
| Freeview | 5 |
| Score | Date | Source |
|---|---|---|
|
-5
|
2014-03-13 | http://customergauge.com/news/2014-net-promoter-benchmarks/ |
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