Tilly's is an American retail clothing company that sells action sports-branded clothing, accessories, shoes, and equipment. Tilly's is headquartered and operated from Irvine, California. The company opened its first store in 1982 in Southern California. Tilly's stores are located in both traditional outdoor shopping centers and in shopping malls. The average store size is 7,900 square feet. Due to their size, Tilly's locations in malls usually take up two or three store spaces. As of May 2013, Tilly's has 182 stores across the US, with about half the stores in California. The company plans to expand to 500 stores in the future.
Tilly's primarily sells clothing, shoes, and accessories for various active lifestyles including lounging, surfing, skateboarding, and snowboarding along with sports such as motorcross. Among the brands sold are Billabong, DC Shoes, Element, Fox, Famous Stars and Straps, Elwood, Globe Shoes, Hurley, Nixon, O'Neill, Quiksilver, Vans, and Volcom, as well as an extensive selection of Levi's. They also sell store brands such as Blue Crown, RsQ, and Micros.
|Key people||Hezy Shaked (Chairman and Chief Strategy Officer) Edmond Thomas (President and CEO) Bill Langsdorf (Senior Vice President and CFO)|
|Products||Surfwear, skatewear, action sports equipment, shoes, and accessories|
|Net income||US$ 20.837 million (2011)|
|Headquarters||Irvine, California, U.S.|
|Number of locations||211 (September 2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Clothing / Shoe / Accessory Stores is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Tilly's, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Tilly's, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Tilly's, Inc. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.