Thrivent Financial is a Fortune 500 not-for-profit financial services organization headquartered in Minneapolis, Minnesota and Appleton, Wisconsin. As a member-owned fraternal benefit society, it operates under a chapter system, serving nearly 2.3 million members.
Operating through its local chapters nationwide, Thrivent Financial and its subsidiaries offer financial products and services including life insurance, annuities, mutual funds, disability income insurance, credit union products, money management, brokerage services, retirement planning and more.
In 2013, the organization and its members provided volunteer services to charitable organizations, schools, congregations and individuals in need, and contributed $182.7 million to organizations and activities that aim to strengthen families and communities. Thrivent members volunteered more than 8.6 million volunteer hours in 2013.
In June 2013, members voted to allow non-Lutheran Christians to join and in March 2014 the marketing name was shortened to Thrivent Financial.
|Key people||Brad Hewitt, President & CEO Frank H. Moeller, Chairman of the Board|
|Legal status||Fraternal Benefit Society, Not-for-profit organization (NPO)|
|Employees||Approx. 3,000 Financial representatives: Approx. 2,300|
|Predecessor||Aid Association for Lutherans, Lutheran Brotherhood|
|Location||Minneapolis, Minnesota Appleton, Wisconsin|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Insurance: Life, Health (Mutual) is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Thrivent Financial for Lutherans sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Thrivent Financial for Lutherans with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Thrivent Financial for Lutherans based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.