Thomson Reuters Corporation is a multinational mass media and information firm with operational headquarters at 3 Times Square in Manhattan, New York City. The firm was founded in Toronto, Ontario, Canada, where its legal domicile offices are located at 333 Bay Street in Downtown Toronto. Thomson Reuters shares maintain a dual listing on the New York Stock Exchange.
Thomson Reuters was created by the Thomson Corporation's purchase of British-based Reuters Group on 17 April 2008, and is majority owned by The Woodbridge Company, a holding company for the Thomson family. Thomson Reuters was ranked as Canada's "leading corporate brand" in the 2010 Interbrand Best Canadian Brands ranking. Thomson Reuters operates in more than 100 countries, and has more than 60,000 employees around the world.
|Headquarters||3 Times Square New York, NY 10036 U.S. (operations) 333 Bay Street, Suite 400 Toronto, ON M5H 2R2 Canada (legal domicile)|
|Founded||17 April 2008 (2008-04-17) (Toronto, Ontario, Canada)|
|Key people||David Thomson (Chairman) James C. Smith (CEO)|
|Traded as||NYSE: TRI TSX: TRI S&P/TSX 60 component|
|Predecessor||Reuters Group The Thomson Corporation|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Media is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Thomson Reuters sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Thomson Reuters with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Thomson Reuters based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.