The Kraft Heinz Company is an American worldwide food company formed by the merger of Kraft Foods Group and Heinz in 2015. The merger was backed by 3G Capital and Berkshire Hathaway, which invested US$10 billion in the deal, making Kraft Heinz worth about US$46 billion. In 2015 The Kraft Heinz Company had 13 different brands with $500 million or more each in annual sales.
|Owner||Berkshire Hathaway (26.8%) 3G Capital (24.2%) (remaining 49.0% Publicly-owned)|
|Key people||Alex Behring (Chairman) John Cahill (Vice chairman) Bernardo Hees (CEO)|
|Traded as||NASDAQ: KHC NASDAQ-100 Component S&P 100 Component S&P 500 Component|
|Products||Beverages Cheese Convenience foods Dairy foods Snack foods|
|Headquarters||Chicago, Illinois and Pittsburgh, Pennsylvania, US|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Packaged Foods is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If The Kraft Heinz Company sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of The Kraft Heinz Company with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of The Kraft Heinz Company based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.