The Kraft Heinz Company logo The Kraft Heinz Company Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is


The Kraft Heinz Company is an American worldwide food company formed by the merger of Kraft Foods Group and Heinz in 2015. The merger was backed by 3G Capital and Berkshire Hathaway, which invested US$10 billion in the deal, making Kraft Heinz worth about US$46 billion. In 2015 The Kraft Heinz Company had 13 different brands with $500 million or more each in annual sales.

Quick facts about The Kraft Heinz Company

Owner Berkshire Hathaway (26.8%) 3G Capital (24.2%) (remaining 49.0% Publicly-owned)
Key people Alex Behring (Chairman) John Cahill (Vice chairman) Bernardo Hees (CEO)
Traded as NASDAQ: KHC NASDAQ-100 Component S&P 100 Component S&P 500 Component
Products Beverages Cheese Convenience foods Dairy foods Snack foods
Headquarters Chicago, Illinois and Pittsburgh, Pennsylvania, US

Net Promoter Score for Top Brands compared with The Kraft Heinz Company

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Packaged Foods is 0.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If The Kraft Heinz Company sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of The Kraft Heinz Company with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to The Kraft Heinz Company

We have estimated the Net Promoter Score of The Kraft Heinz Company based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.