KEYW is a radio station broadcasting a Hot Adult Contemporary format. Licensed to Pasco, Washington, United States, the station serves the Tri-Cities area. The station is currently owned by Townsquare Media.
On December 1, 2010 ownership group Townsquare Media announced changes regarding the 98.3 frequency. With the attempted acquisition of former New Northwest broadcast properties in the market, Townsquare would be over the FCC ownership limit in the Tri-Cities. The company would have been forced to divest some properties. These stations to be divested would operate in a divestiture trust until they are sold. The 98.3 frequency would have been moved into this trust.
In July, 2011, the FCC stopped Townsquare Media's plan to buy 12 Tri-City and Yakima radio outlets from New Northwest Broadcasters. According to the July 30, 2011, Tri-City Herald, "An eight-page letter from the FCC to Townsquare released on the agency's website Friday said that proposed use of a divestiture trust was a substantial departure from the kinds of uses previously approved by the commission and dismissed five sets of applications that would have reassigned the radio station licenses."
|Transmitter coordinates||46°4′58.00″N 119°9′39.00″W / 46.0827778°N 119.1608333°W / 46.0827778; -119.1608333|
|Owner||Townsquare Media (Townsquare Media Tri-Cities License, LLC)|
|Format||Hot Adult Contemporary|
|Former callsigns||KTCW (1984-1986)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / EDP Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If The KEYW Holding Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of The KEYW Holding Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|marks & spencer||Consumer Brands / Grocery||-10|
|McDonald's||Consumer Brands / Fast Food||-8|
|Tesco||Consumer Brands / Grocery||-8|
|US Airways||Travel and Hospitality / Airlines||-8|
|Amazon Prime||Consumer Brands / Entertainment||-11|
|Ziggo||Telecommunications / Other||-11|
|Golomt Bank||Financial Services / Banking||-11|
|Wells Fargo & Company||Financial Services / Banking||-12|
|NatWest Business Banking||Financial Services / Banking||-6|
|Virgin Media||Telecommunications / Cable/TV service||-6|
We have estimated the Net Promoter Score of The KEYW Holding Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.