The Habit Burger Grill, commonly referred to as The Habit, is an American fast casual restaurant chain focused on hamburgers, salads, sandwiches, shakes, and french fries. Its headquarters is in Irvine, California. The first Habit Burger Grill restaurant opened in November 1969 in Santa Barbara, California. Between 1969 and 2007, the chain slowly expanded around the Los Angeles metropolitan area to 23 restaurants.
In 2007, a private equity firm, KarpReilly, purchased a majority stake in the company, and the chain rapidly expanded. By 2014, it had 109 locations either open for business or under construction. The company is one of the fastest-growing fast food chains in the United States, with a 40% sales increase from 2012 to 2013.
|Area served||Arizona California Florida Idaho Maryland Nevada New Jersey Utah Virginia Washington|
|Founded||Santa Barbara, California, 15 November 1969; 47 years ago (1969-11-15)|
|Key people||Jairo Rocha (CEO) Ira Fils (CFO)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Restaurants is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If The Habit Restaurants, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of The Habit Restaurants, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|marks & spencer||Consumer Brands / Grocery||-10|
|Golomt Bank||Financial Services / Banking||-11|
|Ziggo||Telecommunications / Other||-11|
|Amazon Prime||Consumer Brands / Entertainment||-11|
|Wells Fargo & Company||Financial Services / Banking||-12|
|US Airways||Travel and Hospitality / Airlines||-8|
|Tesco||Consumer Brands / Grocery||-8|
|McDonald's||Consumer Brands / Fast Food||-8|
|UPC||Telecommunications / Other||-13|
|ITV||Telecommunications / Cable/TV service||-13|
We have estimated the Net Promoter Score of The Habit Restaurants, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.