Tesla, Inc. is a major American automaker, energy storage company, and solar panel manufacturer based in Palo Alto, California. The company was initially founded in 2003 by Martin Eberhard and Marc Tarpenning, although the company also considers Elon Musk, JB Straubel, and Ian Wright amongst its co-founders. The company specializes in electric cars, Lithium-ion battery energy storage, and, through their SolarCity subsidiary, residential solar panels.
Tesla first gained widespread attention following its production of the Tesla Roadster, the first electric sports car, in 2008. The company's second vehicle, the Model S, an electric luxury sedan, debuted in 2012 and is built at the Tesla Factory in California. In Q1 2013, Tesla released its stock profits for the first time from its NASDAQ ticker symbol. The Model S has been the world's best-selling plug-in electric car for two years in a row, 2015 and 2016. Its global sales achieved the 150,000 unit milestone in November 2016, four years and five months after its introduction. As of December 2016, the Model S ranks as the world's all-time second best-selling plug-in after the Nissan Leaf. The Model S was then followed in September 2015 by the Model X, a crossover SUV. Tesla's next vehicle is the Model 3, which was unveiled in March 2016. It is slated for release in 2017 with a base price of US$35,000, before any government incentives.
|Owner||10 controlling shareholders Elon Musk (20.6%) Fidelity Management & Research (13.3%) Baillie Gifford (8.15%) T. Rowe Price Associates (7.30%) Tencent Holdings (5.01%) The Vanguard Group (3.47%) BlackRock Fund Advisors (2.36%) CTC myCFO (1.93%) Jennison Associates (1.76%) Morgan Stanley Investment Management (1.61%)|
|Founded||July 1, 2003; 13 years ago (2003-07-01) (as Tesla Motors) Delaware, U.S.|
|Founders||Elon Musk JB Straubel Martin Eberhard Marc Tarpenning Ian Wright|
|Key people||Elon Musk (Chairman, CEO) JB Straubel (CTO) Jason Wheeler (CFO)|
|Traded as||NASDAQ: TSLA NASDAQ-100 Component SPBEX: TSLA|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Auto Manufacturing is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Tesla Motors, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Tesla Motors, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Tesla Motors, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.