TELUS Corporation Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

-2

Telus Communications is a Canadian national telecommunications company that provides a wide range of telecommunications products and services including internet access, voice, entertainment, healthcare, video, and IPTV television. The company is based in the Vancouver, British Columbia area; it was originally based in Edmonton, Alberta, before its merger with BCTel in 1999. Telus's wireless division, Telus Mobility, offers HSPA+, and LTE-based mobile phone networks. Telus is the incumbent local exchange carrier in British Columbia and Alberta. Telus's primary competitors are Shaw Communications in the Western provinces, and Bell Canada and Vidéotron General Partnership in Quebec.

Telus is a member of the British Columbia Technology Industry Association.

Quick facts about TELUS Corporation

Traded as

TSX: T (voting) NYSE: TU (voting) S&P/TSX 60 component

Key people

Darren Entwistle, President and CEO Doug French, CFO

Divisions

Telus Internet Telus Mobility Telus TV

Headquarters

Vancouver, British Columbia, Canada

Founded

1990 (Edmonton, Alberta, Canada)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is TELUS Corporation's estimated NPS of -2 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Public Utilities / Telecommunications Equipment is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If TELUS Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of TELUS Corporation with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to TELUS Corporation

Company Industry Score
Comcast Consumer Brands / Car Manufacturers -3
Telfort Telecommunications / Wireless Carrier -3
CIGNA Insurance / Health and Life Insurance -1
Chase Financial Services / Banking -1
Vodafone Telecommunications / Wireless Carrier -1
Ocado Consumer Brands / Grocery -4
Time Warner Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Cable Telecommunications / Cable/TV service -5

We have estimated the Net Promoter Score of TELUS Corporation based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.