Telephone and Data Systems, Inc. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

2

Telephone and Data Systems, Inc. is a Chicago-based telecommunications service company providing wireless, local- and long-distance telephone, broadband and video services to approximately 7 million customers in 36 states through its business units TDS Telecom and U.S. Cellular.

The company began as a rural phone company in Wisconsin in 1969. In 1983 it founded U.S. Cellular as a subsidiary.

LeRoy T. Carlson, the founder of TDS, died in May 2016 at the age of 100.

Quick facts about Telephone and Data Systems, Inc.

Products

Local wireline and wireless telecommunication services, Internet services

Headquarters

30 North LaSalle Chicago, Illinois, USA

Key people

LeRoy T. Carlson, Jr., President & CEO

Traded as

NYSE: TDS S&P 400 Component

Revenue

$5.104 billion USD (2016)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Telephone and Data Systems, Inc.'s estimated NPS of 2 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Public Utilities / Telecommunications Equipment is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Telephone and Data Systems, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Telephone and Data Systems, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

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We have estimated the Net Promoter Score of Telephone and Data Systems, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.