Telecom Italia is an Italian telecommunications company headquartered in Rome, which provides telephony services, mobile services, and DSL data services. It was founded in 1994 by the merger of several state-owned telecommunications companies, the most important of which was Società Italiana per l'Esercizio Telefonico p.A.,, the former state monopoly telephone operator in Italy.
The company's stock is traded in the Borsa Italiana.
|Products||Fixed Telephony Mobile Telephony Broadband Internet IT Services Networking Solutions Digital television|
|Founded||1925 as Stipel 1964 as SIP 1994 as Telecom Italia 2015 as TIM (Commercial rebrand only)|
|Key people||Giuseppe Recchi (Executive Chairman) Flavio Cattaneo (CEO)|
|Revenue||€21.57 billion (2014)|
|Total assets||€71.55 billion (2014)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Wireless Carrier is 28.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Telecom Italia - TIM (TI) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Telecom Italia - TIM (TI) with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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