Tele2 AB is a major European telecommunications operator, with about 14 million customers in 9 countries and with Headquarters in the Kista Science City, Stockholm, Sweden. It serves as a mobile phone operator.
|Products||Mobile and fixed-line telephony, cable TV and Internet services|
|Key people||Mike Parton (Chairman), Allison Kirkby (CEO)|
|Founded||1993; 24 years ago (1993)|
|Revenue||SEK 25.955 billion (2014)|
|Total assets||SEK 39.848 billion (2014)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Other is 34.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Tele2 sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Tele2 with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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