TD Bank logo TD Bank Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is

10

TD Bank, N.A., is an American national bank chartered and supervised by the federal Office of the Comptroller of the Currency. TD Bank offers banking, insurance, brokerage, and investment banking services in Connecticut, Delaware, Florida, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Vermont, Virginia, and Washington, D.C.

The bank is a successor to the Portland Savings Bank, which started in Portland, Maine, in 1852, and later became Banknorth. The bank took its current name, TD Bank, N.A., in 2008, through the acquisition and renaming of Commerce Bank and its subsequent merger with TD Banknorth. In 2013, TD Bank, N.A. centralized its headquarters in Cherry Hill, New Jersey, U.S.

The company is a subsidiary of the Canadian multinational Toronto-Dominion Bank based in Toronto, Ontario. The bank's "TD" initials, first popularized in Canada, are used officially for all American operations. The bank embraces a retail approach to banking; its branches are called "stores" and have extended operation hours.

Quick facts about TD Bank

Area served Connecticut, Delaware, Florida, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Vermont, Virginia, Washington, D.C.
Headquarters Cherry Hill, New Jersey, U.S.
Industry Banking, Financial services
Founded Portland, Maine, USA (1852)
Parent Toronto-Dominion Bank

Net Promoter Score for Top Brands compared with TD Bank

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Financial Services / Banking is 18.



Browse NPS benchmarks

Customer.guru survey demo

important
How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If TD Bank sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of TD Bank with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

Track Segmented Customer Satisfaction with Customer.guru

How are your customers satisfied depending on:

  • what products they purchased
  • when they placed their order
  • what number of orders they made?

    Sign up for free setup takes just 5 minutes

Financial Services / Banking companies with similar Net Promoter Score

Other companies with Net Promoter Score similar to TD Bank

Net Promoter Score benchmark sources

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.