Tata Motors Limited is an Indian multinational automotive manufacturing company headquartered in Mumbai, India, and a member of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles.
Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad, and Pune in India, as well as in Argentina, South Africa, Great Britain and Thailand. It has research and development centres in Pune, Jamshedpur, Lucknow, and Dharwad, India and in South Korea, Great Britain and Spain. Tata Motors' principal subsidiaries purchased the English premium car maker Jaguar Land Rover, a construction-equipment manufacturing joint venture with Hitachi, and a joint venture with Fiat Chrysler which manufactures automotive components and Fiat Chrysler and Tata branded vehicles.
|Products||Automobiles Sport Cars Commercial vehicles Coaches Buses Construction equipment Military vehicles Automotive parts|
|Key people||Natarajan Chandrasekaran (Chairman) Chandrasekaran Ramakrishnan (President and Group CFO) Guenter Butschek (CEO)|
|Services||Automotive design, engineering and outsourcing services Vehicle leasing Vehicle service|
|Traded as||BSE: 500570 (BSE SENSEX Constituent) NSE: TATAMOTORS NYSE: TTM|
|Subsidiaries||Jaguar Land Rover Tata Daewoo Tata Hispano|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Auto Manufacturing is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Tata Motors Ltd sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Tata Motors Ltd with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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|Comcast||Consumer Brands / Car Manufacturers||-3|
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We have estimated the Net Promoter Score of Tata Motors Ltd based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.