TASER International, Inc. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

-9

Axon is a Scottsdale, Arizona-based company which develops products for the law enforcement market.

Its flagship product and former namesake is Taser, a line of electroshock weapons. The company has since diversified into technology products for law enforcement, including body cameras and digital evidence solutions; as of 2017, body cameras and associated services comprise a quarter of Axon's overall business.

Quick facts about TASER International, Inc.

Key people

Patrick W. Smith, co-founder, CEO. Thomas P. Smith, co-founder. Doug Klint, president and General Counsel.

Products

Electrical weapons, body worn cameras, digital evidence management

Traded as

NASDAQ: AAXN S&P 600 Component

Revenue

$164.5 million USD (2014)

Headquarters

Scottsdale, Arizona

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is TASER International, Inc.'s estimated NPS of -9 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Capital Goods / Ordnance And Accessories is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If TASER International, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of TASER International, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to TASER International, Inc.

Company Industry Score
marks & spencer Consumer Brands / Grocery -10
McDonald's Consumer Brands / Fast Food -8
Tesco Consumer Brands / Grocery -8
US Airways Travel and Hospitality / Airlines -8
Amazon Prime Consumer Brands / Entertainment -11
Ziggo Telecommunications / Other -11
Golomt Bank Financial Services / Banking -11
Wells Fargo & Company Financial Services / Banking -12
NatWest Business Banking Financial Services / Banking -6
Virgin Media Telecommunications / Cable/TV service -6

We have estimated the Net Promoter Score of TASER International, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.