Take-Two Interactive Software, Inc. is an American multinational publisher distributor of video games and video game peripherals. Take-Two wholly owns publishers Rockstar Games and 2K Games. The company's headquarters are in New York City, with international headquarters in Windsor, United Kingdom. Development studio locations include San Diego, Vancouver, Toronto and Novato, California. Notable game series published by Take-Two include Grand Theft Auto, Civilization, NBA 2K, BioShock and Borderlands. As owner of 2K Games, Take-Two publishes its 2K Sports titles, and creates free-to-play mobile titles through Social Point. It also acted as the publisher of Bethesda Softworks's 2006 game, The Elder Scrolls IV: Oblivion. As of 2016, it is the third largest publicly-traded game company in North America.
|Products||BioShock series Borderlands series Civilization series Grand Theft Auto series Mafia series Max Payne series Midnight Club series MLB 2K series NBA 2K series Red Dead series WWE 2K series XCOM series|
|Key people||Strauss Zelnick (Chairman and CEO) Karl Slatoff (President) Lainie Goldstein (CFO)|
|Headquarters||New York City, New York, United States|
|Subsidiaries||2K Games Rockstar Games Social Point|
|Traded as||NASDAQ: TTWO S&P 400 component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Computer Software is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Take-Two Interactive Software sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Take-Two Interactive Software with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Take-Two Interactive Software based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.