T-Mobile International AG was a German holding company for Deutsche Telekom AG's mobile communications subsidiaries. From 2003 to 2007 T-Mobile International was one of Deutsche Telekom's segments beside the segments of 'Broadband/Fixnet', 'Business Customers' and 'Group HQ and Shared Services'. T-Mobile International AG lost relevance when Deutsche Telekom transformed its structure to adopt a regional setup in 2009 by combining its previously separated fixed and mobile subsidiaries to form integrated local businesses.
T-Mobile International AG was based in Bonn, Germany and its subsidiaries operated GSM, UMTS and LTE-based cellular networks in Europe, the United States, Puerto Rico and the U.S. Virgin Islands. The company had financial stakes in mobile operators in both Central and Eastern Europe.
The T-Mobile brand is or has been in the US, Austria, Poland, Netherlands, Czech Rupublic, Austria, Croatia, Hungary, Macedonia, Montenegro, the Netherlands, Poland, Romania and Slovakia.
|Subsidiaries||Hrvatski Telekom Magyar Telekom Makedonski Telekom OTE Slovak Telekom T-Mobile Austria T-Mobile Czech Republic T-Mobile Nederland T-Mobile Polska T-Mobile US Telekom Albania Telekom Romania|
|Area served||Europe, United States, Puerto Rico, US Virgin Islands|
|Founded||September 18, 1990; 26 years ago (1990-09-18)|
|Products||Wireless PDAs, Cellular Telephones, Tablets|
|Services||Mobile communications, DSL|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Wireless Carrier is 28.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If T-Mobile sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of T-Mobile with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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