Sutherland is a historic county in the Highlands of Scotland. Its county town is Dornoch. Sutherland borders Caithness to the east, Ross-shire to the south and the Atlantic to the north and west.
In Gaelic the area is referred to according to its traditional areas: Dùthaich MhicAoidh in the west, and Cataibh in the east. Cataibh is also sometimes used to refer to the area as a whole.
The name Sutherland dates from the era of Norwegian Viking rule and settlement over much of the Highlands and Islands, under the rule of the jarl of Orkney. Although it contains some of the northernmost land in the island of Great Britain, it was called Suðrland from the standpoint of Orkney and Caithness.
The northwest corner of Sutherland, traditionally known as the Province of Strathnaver, was not incorporated into Sutherland until 1601. This was the home of the powerful and warlike Clan Mackay, and as such was named in Gaelic, Dùthaich 'Ic Aoidh, the Homeland of Mackay. Even today this part of Sutherland is known as Mackay Country, and, unlike other areas of Scotland where the names traditionally associated with the area have become diluted, there is still a preponderance of Mackays in the Dùthaich.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Healthcare / Hospitals and Care institutions is 75.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sutherland Healthcare Solutions sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sutherland Healthcare Solutions with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
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