Superior Industries, Inc. is an American manufacturing company headquartered in Morris, Minnesota. The company's multiple divisions engineer, manufacture, service and sell dry bulk processing and handling equipment, fuel delivery and storage equipment and precast concrete products.
Superior traces its roots back to 1917 when Henry Schmidgall began manufacturing concrete products in Hancock, Minnesota. Later, Henry's grandson, Neil Schmidgall, formed Superior Industries, which repaired and manufactured the processing and handling equipment in the quarries that supplied Hancock Concrete.
Today, Superior Industries is the largest employer in Stevens County, Minnesota, and one of the fastest growing private companies in the United States. While more than half of its 1,600 person workforce is employed at one of three campuses in Stevens County, Minnesota, the other half are spread throughout 25 other manufacturing, engineering or repair center facilities in the United States, Canada and Brazil.
|Products||Dry bulk handling processing and handling equipment, conveyor components, ship/barge loaders, fuel tanks, fuel trailers and trucks, petroleum equipment, precast concrete|
|Key people||Micah Zeltwanger, CEO Jarrod Felton, VP Paul Schmidgall, VP Tom Zosel, CFO|
|Headquarters||Morris, Minnesota, USA|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Auto Parts:O.E.M. is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Superior Industries International, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Superior Industries International, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Superior Industries International, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.