Suncor Energy is a Canadian integrated energy company based in Calgary, Alberta. It specializes in production of synthetic crude from oil sands. Suncor ranks number 134 in the Forbes Global 2000 list.
Until 2010, Suncor marketed products and services to retail customers in Ontario through a downstream network of 280 branded as Sunoco, and 200 customer-operated retail and diesel sites. Following the acquisition of former Crown corporation Petro-Canada, Suncor converted its Sunoco stations to Petro-Canada sites in order to unify all of its downstream retail operations under the Petro-Canada banner throughout Canada. It also enabled the company to discontinue paying licensing fees for the Sunoco brand to Sunoco Inc. in the United States. Nationwide, Petro-Canada's upstream product supplier and parent company is Suncor Energy. Suncor also markets through a retail network of Phillips 66-branded outlets in Colorado.
| Key people | Michael Wilson, Chairman of the Board Steven Williams (CEO) |
|---|---|
| Products | Petroleum, natural gas, petrochemicals and others |
| Traded as | TSX: SU NYSE: SU S&P/TSX 60 component |
| Founded | Montreal, Quebec, Canada in 1919 |
| Net income | ($1.99) billion CAN (2015) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Energy / Integrated oil Companies is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Suncor Energy Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Suncor Energy Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Suncor Energy Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.