Sun Life Financial, Inc. is a Canada-based financial services company known primarily as a life insurance company. It is one of the largest life insurance companies in the world, and also one of the oldest with a history spanning back to 1865.
Sun Life Financial has a presence in investment management with over CAD$891 billion in assets under management operating in a number of countries. Sun Life ranks number 277 on the Forbes Global 2000 list for 2016 as well as on the Fortune 500 list.
|Products||Financial Services, Financial planning and advice, Life insurance, Health insurance, dental insurance, disability insurance, Investments, pension plans, institutional asset management and retirement savings|
|Key people||James H. Sutcliffe, FIA, Chairman Dean A. Connor, President and CEO|
|Headquarters||Sun Life Centre Toronto, Ontario|
|Traded as||TSX: SLF, NYSE: SLF, PSE: SLF|
|Total assets||CA$ 258.238 billion (2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Finance / Life Insurance is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sun Life Financial Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sun Life Financial Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Sun Life Financial Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.