Sun Communities based in Southfield, MI. As of June 30, 2016, the company owns and operates 338 manufactured housing and recreational vehicle communities located in 29 states throughout the United States and Ontario, Canada. Sun Communities portfolio consists of approximately 117,000 developed sites.
|Key people||Gary Shiffman (Chairman & CEO) John McLaren ( President & COO) Karen Dearing (Executive Vice President, CFO, Treasurer & Secretary) Jon Coleman ( Executive Vice President)|
|Industry||Real Estate Investment Trust|
|Revenue||US$ 415.22 million (2013)|
|Headquarters||Southfield, MI, U.S.|
|Number of employees||1,236 (March 2014)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Real Estate Investment Trusts is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sun Communities, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sun Communities, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Sun Communities, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.