SugarCRM Net Promoter Score 2020 Benchmarks

Last known Net Promoter Score is


SugarCRM's Net Promoter Score is based on responses to a single question, typically on a scale from 0 to 10:

"How likely are you to recommend SugarCRM to a friend or colleague?

SugarCRM's promoters are those who respond with a score of 9 to 10, and they are likely to create most value, such as buying more, remaining customers for longer, and making more positive referrals to other potential customers. Detractors, responding with a score of 0 to 6 are believed to be less likely to exhibit the value-creating behaviors.

Responses of 7 and 8 are labeled passives, and their behavior falls in the middle of promoters and detractors.

The Net Promoter Score of SugarCRM is a number from -100 to 100 calculated by subtracting the percentage of detractors from the percentage of customers who are Promoters.

Technology / Software companies with similar Net Promoter Score

Company Score
SugarCRM 94
FreeAgent 92
Business of Software 86
eSignLive 85
Aderant 81
Bronto 77
UKFast 75
INetU 74

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is SugarCRM's NPS of 94 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Software is 58.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If SugarCRM sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of SugarCRM with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

What is Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues. is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to SugarCRM

Company Industry Score
SugarCRM Technology / Software 94
FreeAgent Technology / Software 92
Nutanix Technology / Other 92
Kampgrounds of America Travel and Hospitality / Other 90
Man Crates Consumer Brands / Retail/E-tail 88
Cannock Hospital Healthcare / Hospitals and Care institutions 87
Dropoff Logistics / Delivery/postal services 87
Exhibition and Convention Executives Forum Other 87
Pure Storage Technology / Hardware 86
Business of Software Technology / Software 86

Net Promoter Score benchmark sources

Score Date Source
21 2015-12-09,2817,2496279,00.asp

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