Subway is a privately held American fast food restaurant franchise that primarily sells submarine sandwiches and salads. It is owned and operated by Doctor's Associates, Inc. Subway is one of the fastest-growing franchises in the world,[peacock term] with 44,882 restaurants in 112 countries and territories as of December 27, 2016. The United States alone has 26,646 outlets.[non-primary source needed] It is the largest single-brand restaurant chain and the largest restaurant operator in the world.[non-primary source needed]
Subway's international headquarters is in Milford, Connecticut; five regional centers support Subway's international operations. The regional offices for European franchises are located in Amsterdam and Singapore, and the Latin American support center is in Miami.
|Founded||As Pete's Super Submarines: August 28, 1965; 51 years ago (1965-08-28) Bridgeport, Connecticut, U.S. As Subway: 1968; 49 years ago (1968)|
|Products||Submarine sandwiches Pizzas (some locations)|
|Number of locations||44,834 restaurants in 112 countries|
|Key people||Suzanne Greco (CEO, President)|
|Headquarters||Milford, Connecticut, U.S.|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Restaurants is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Subway sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Subway with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Subway based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.