Sturm, Ruger & Co., Inc. is an American, Southport, Connecticut–based firearm manufacturing company, better known by the shortened name Ruger.
The company was founded in 1949 by Alexander McCormick Sturm and William B. Ruger and has been publicly traded since 1969. Ruger produces bolt-action, semi-automatic, and single-shot rifles, shotguns, semi-automatic pistols, and single- and double-action revolvers.
|Key people||C. Michael Jacobi (Chairman) Michael O. Fifer (Chief Executive Officer) Christopher J. Killoy (President and Chief Operating Officer) Thomas A. Dineen (Vice President and Treasurer and Chief Financial Officer)|
|Founder||William B. Ruger and Alexander McCormick Sturm|
|Headquarters||Southport, Connecticut, United States|
|Products||Revolvers, Pistols, Rifles, Shotguns|
|Traded as||NYSE: RGR S&P 600 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Ordnance And Accessories is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sturm, Ruger & Company, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sturm, Ruger & Company, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|marks & spencer||Consumer Brands / Grocery||-10|
|Golomt Bank||Financial Services / Banking||-11|
|Ziggo||Telecommunications / Other||-11|
|Amazon Prime||Consumer Brands / Entertainment||-11|
|Wells Fargo & Company||Financial Services / Banking||-12|
|US Airways||Travel and Hospitality / Airlines||-8|
|Tesco||Consumer Brands / Grocery||-8|
|McDonald's||Consumer Brands / Fast Food||-8|
|UPC||Telecommunications / Other||-13|
|ITV||Telecommunications / Cable/TV service||-13|
We have estimated the Net Promoter Score of Sturm, Ruger & Company, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.