Staples, Inc. is an American multinational office supply retailing corporation, with over 1,500 stores in North America. Headquartered in Framingham, Massachusetts, Staples also does business extensively with enterprises in the United States and Canada, and as Staples Business Advantage.
Staples sells supplies which include Staples, office machines, promotional products, technology, and business services both in stores and online. The company opened its first store in Brighton, Massachusetts on May 1, 1986.
|Products||Office Supplies Facility & Janitorial Supplies Office Furnishing IT Consulting Office and Data Center Technology Hardware Sourcing Industry-specific supplies Health and Beauty Electronics Furniture Snacks|
|Founded||May 1, 1986; 31 years ago (1986-05-01) Brighton, Massachusetts, United States|
|Number of locations||1,225 stores (US) 40 warehouses/fulfillment centers (US) (2016)|
|Subsidiaries||Staples Office Centre Mondoffice Staples Advantage|
|Headquarters||Framingham, Massachusetts, United States|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Specialty Retailers: Other is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Staples sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Staples with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Staples based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.