Arlington Virginia-based CalAtlantic Homes is America's 11th largest homebuilder as of 2015. Engaged in the development of single-family and multi-family homes, the combined company,Standard Pacific and Ryland Homes,has built homes for more than 113,000 families during its 46-year history. The Company constructs homes within a wide range of price and size targeting a broad range of homebuyers. Standard Pacific operates in many of the largest housing markets in the country with operations in major metropolitan areas in California, Florida, Arizona, the Carolinas, Texas, Colorado, Virginia, Philadelphia and Nevada.
In June 2015, Standard Pacific Homes and Ryland Homes announced the companies were merging. The combined company was expected to be the nation's fourth largest home builder. Following the merger the name was changed to CalAtlantic Group, Inc.
|Key people||Larry T. Nicholson CEO (CEO)|
|Traded as||NYSE: CAA S&P 400 Component|
|Number of employees||Approx. 3,500|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Homebuilders is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Standard Pacific sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Standard Pacific with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Standard Pacific based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.