Standard Motor Products, Inc. is a manufacturer and distributor of automotive parts in the automotive aftermarket industry. The company was founded in 1919 as a partnership by Elias Fife and Ralph Van Allen and incorporated by Fife in 1926. It is headquartered in Long Island City, New York, and trades on the New York Stock Exchange.
Standard Motor Products, Inc. sells its products to warehouse distributors and auto parts retail chains around the world, under its own brand names such as Standard, BWD Automotive, Blue Streak Automotive, Blue Streak Wire, TechSmart, Intermotor, Factory Air, and Four Seasons, as well as under private labels for key customers.
|Key people||Lawrence I. Sills (CEO, Chairman of the Board) John P. Gethin (President, COO)|
|Headquarters||Long Island City, New York, United States|
|Traded as||NYSE: SMP S&P 600 Component|
|Founder||Elias Fife, Ralph Van Allen|
|Revenue||$969 million (2013)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Auto Parts:O.E.M. is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Standard Motor Products, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Standard Motor Products, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Standard Motor Products, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.