Square, Inc. is a financial services, merchant services aggregator and mobile payment company based in San Francisco, California. The company markets several software and hardware payments products, including Square Register and Square Reader, and has expanded into small business services such as Square Capital, a financing program, Square Cash, a person-to-person payments service, and Square Payroll. The company was founded in 2009 by Jack Dorsey and Jim McKelvey and launched its first app and service in 2010. It has been traded as a public company on the New York Stock Exchange since November 2015 with the ticker symbol SQ.
Square Register allows individuals and merchants in the United States, Canada, Japan, Australia, and the United Kingdom, to accept offline debit and credit cards on their iOS or Android smartphone or tablet computer. The application software supports manually entering the card details, swiping the card through the audio jack-connected Square Reader, or inserting or tapping the card using the Bluetooth LE-connected Square Chip and Contactless Reader. On the iPad version of the Square Register app, the interface resembles a traditional cash register.
| Key people | Jack Dorsey (Chairman And CEO) Jim McKelvey (Co-Founder) Sarah Friar (Chief Financial Officer) |
|---|---|
| Products | Register, Market, Cash, Capital, Feedback, Reader, Stand |
| Area served | United States, Canada, Australia, Japan, United Kingdom |
| Industry | Mobile Payment, Point of sale, Financial services |
| Launched | May 11, 2010; 7 years ago (2010-05-11) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Computer Software: Prepackaged Software is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Square, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Square, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Square, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.