Sprouts Farmers Market, Inc. is an American supermarket chain headquartered in Phoenix, Arizona, USA. The stores are full-service and emphasize organic foods including fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, natural body care and household items. The chain was created to respond to consumers’ growing demand in health and wellness. Sprouts employs more than 24,000 individuals and operates more than 240 stores in 15 states from coast to coast, primarily in the southern tier of states. Sprouts is traded on the NASDAQ as SFM.
|Area served||Alabama, Arizona, California, Colorado, Florida, Georgia, Nevada, Kansas, Missouri, New Mexico, Oklahoma, Tennessee, Texas, Utah, North Carolina.|
|Products||Groceries, food, organic food, vitamins and dietary supplements|
|Headquarters||5455 E. High Street, #111, Phoenix, Arizona, United States|
|Key people||Amin Maredia (CEO) Brad Lukow (CFO)|
|Net income||$134.7 M (End of 4th Quarter 2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Food and Drug Stores is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sprouts Farmers Market sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sprouts Farmers Market with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Sprouts Farmers Market based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.