Sprint Corporation, commonly referred to as Sprint, is an American telecommunications holding company that provides wireless services and is an internet service provider. It is the fourth largest mobile network operator in the United States, and serves 59.7 million customers, as of April 2017. The company also offers wireless voice, messaging, and broadband services through its various subsidiaries under the Boost Mobile, Virgin Mobile, and Assurance Wireless brands, and wholesale access to its wireless networks to mobile virtual network operators. The company is headquartered in Overland Park, Kansas. In July 2013, a majority of the company was purchased by Japanese telecommunications company SoftBank Group Corp., although the remaining shares of the company continue to trade on the New York Stock Exchange.
Sprint traces its origins to the Brown Telephone Company, which was founded in 1899 to deploy telephone service to the rural area around Abilene, Kansas. In 2006, Sprint exited the local landline telephone business, spinning those assets off into a newly created company named Embarq, which later became a part of CenturyLink. The company continues to be one of the largest long distance providers in the United States.
|Predecessor||SPC GTE Sprint US Sprint Embarq Sprint Corporation (original) Nextel Communications Sprint Nextel Corporation|
|Founded||June 19, 1899; 117 years ago (1899-06-19) (as Brown Telephone Company)|
|Products||Wireless communications Internet services long distance :1,4|
|Area served||United States Puerto Rico United States Virgin Islands|
|Subsidiaries||Boost Mobile Virgin Mobile USA I-wireless (70%)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Wireless Carrier is 28.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sprint sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sprint with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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