Spotify logo Spotify Net Promoter Score 2017 Benchmarks

Last known Net Promoter Score is

46

Spotify is a music, podcast, and video streaming service, officially launched on 7 October 2008. It is developed by startup Spotify AB in Stockholm, Sweden. It provides digital rights management-protected content from record labels and media companies. Spotify is a freemium service, meaning that basic features are free with advertisements, while additional features, including improved streaming quality and offline music downloads, are offered via paid subscriptions.

Spotify is available in most of Europe, most of the Americas, Australia, New Zealand and parts of Asia. It is available for most modern devices, including Windows, macOS, and Linux computers, as well as iOS and Android smartphones and tablets. Music can be browsed or searched for via various parameters, such as artist, album, genre, playlist, or record label. Users can create, edit and share playlists, share tracks on social media, and make playlists with other users. Spotify provides access to over 30 million songs. As of June 2016, it has 100 million monthly active users, and as of March 2017, it has 50 million paying subscribers.

Quick facts about Spotify

Founded 23 April 2006; 11 years ago (2006-04-23)
Users 100 million (50 million paying)
Founder(s) Daniel Ek, Martin Lorentzon
Industry Music, podcast, and video
Revenue $2.18 billion (FY 2015)

Net Promoter Score for Top Brands compared with Spotify

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Entertainment is 19.



Browse NPS benchmarks

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Spotify sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Spotify with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Consumer Brands / Entertainment companies with similar Net Promoter Score

Company Score
Spotify 46
Pandora 59
Apple iTunes 30
Beats Music 30
Hulu Plus 21
Univision 21
Roku 71
Starz 17
HBO 15
Netflix 13

Other companies with Net Promoter Score similar to Spotify

Net Promoter Score benchmark sources

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