Splunk (SPLK) Net Promoter Score 2022 Benchmarks

Last known Net Promoter Score is


Splunk is an American multinational corporation based in San Francisco, California, that produces software for searching, monitoring, and analyzing machine-generated big data, via a web-style interface.

Splunk captures, indexes, and correlates real-time data in a searchable repository from which it can generate graphs, reports, alerts, dashboards, and visualizations.

Splunk has a mission of making machine data accessible across an organization by identifying data patterns, providing metrics, diagnosing problems, and providing intelligence for business operations. Splunk is a horizontal technology used for application management, security and compliance, as well as business and web analytics. As of early 2016, Splunk has over 10,000 customers worldwide.

Splunk is based in San Francisco, with regional operations across Europe, the Middle East, Africa and Asia, and has over 1700 employees.

Quick facts about Splunk (SPLK)

Key people

Michael Baum (founding CEO) Rob Das (co founder) Erik Swan (co founder) Doug Merritt (CEO and President)


Splunk Enterprise, Splunk Light, Splunk Cloud, Hunk


San Francisco, California, United States


Michael Baum, Rob Das and Erik Swan


US$949.95 Million (2016)

Technology / Software companies with similar Net Promoter Score

Company Score
Google Drive 50
Splunk (SPLK) 50
Mailchimp 50
EDS 48
Tradeshift 53
FireEye 54
Panopto 54
OneDrive 45
VMWare 45

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Splunk (SPLK)'s NPS of 50 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Software is 58.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Splunk (SPLK) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Splunk (SPLK) with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Splunk (SPLK)

Company Industry Score
Vonage Telecommunications / Other 50
Hockingstuart Other 50
U.S. Auto Parts Network (PRTS) Manufacturing 50
Google Drive Technology / Software 50
Walt Disney Consumer Brands / Retail/E-tail 50
Mailchimp Technology / Software 50
The Royal Bank of Scotland International Financial Services / Banking 50
Splunk (SPLK) Technology / Software 50
Honda Consumer Brands / Car Manufacturers 49
ICE Totally Gaming Event Other 49

Net Promoter Score benchmark sources

Score Date Source
50 2015-08-27 http://seekingalpha.com/article/3473276-splunks-splk-ceo-godfrey-sullivan-on-q2-2016-results-earnings-call-transcript?all=true&find=net%2Bpromoter

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