Splunk is an American multinational corporation based in San Francisco, California, that produces software for searching, monitoring, and analyzing machine-generated big data, via a web-style interface.
Splunk captures, indexes, and correlates real-time data in a searchable repository from which it can generate graphs, reports, alerts, dashboards, and visualizations.
Splunk has a mission of making machine data accessible across an organization by identifying data patterns, providing metrics, diagnosing problems, and providing intelligence for business operations. Splunk is a horizontal technology used for application management, security and compliance, as well as business and web analytics. As of early 2016, Splunk has over 10,000 customers worldwide.
Splunk is based in San Francisco, with regional operations across Europe, the Middle East, Africa and Asia, and has over 1700 employees.
|Key people||Michael Baum (founding CEO) Rob Das (co founder) Erik Swan (co founder) Doug Merritt (CEO and President)|
|Products||Splunk Enterprise, Splunk Light, Splunk Cloud, Hunk|
|Headquarters||San Francisco, California, United States|
|Founders||Michael Baum, Rob Das and Erik Swan|
|Revenue||US$949.95 Million (2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Software is 56.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Splunk (SPLK) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Splunk (SPLK) with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Vonage||Telecommunications / Other||50|
|U.S. Auto Parts Network (PRTS)||Manufacturing||50|
|Google Drive||Technology / Software||50|
|Walt Disney||Consumer Brands / Retail/E-tail||50|
|Mailchimp||Technology / Software||50|
|The Royal Bank of Scotland International||Financial Services / Banking||50|
|Splunk (SPLK)||Technology / Software||50|
|Honda||Consumer Brands / Car Manufacturers||49|
|ICE Totally Gaming Event||Other||49|