Southern Company is an American gas and electric utility holding company based in the Southern United States. It is headquartered in Atlanta, Georgia, with executive offices also located in Birmingham, Alabama. The company is currently the second largest utility company in the U.S., in terms of customer base. Through its subsidiaries it serves 9 million gas and electric utility customers in nine states. Southern Company’s regulated regional electric utilities serve a 120,000-square-mile of distribution lines.
|Subsidiaries||Southern Company Gas Alabama Power Georgia Power Gulf Power Mississippi Power Southern Company Services Southern Linc Southern Nuclear Southern Company Generation Southern Power Southern Telecom PowerSecure|
|Key people||Thomas A. Fanning, Chairman, President and Chief Executive Officer,|
|Traded as||NYSE: SO DJUA component S&P 100 Component S&P 500 Component|
|Total assets||US$64.546 billion (2013) US$63.149 billion (2012)|
|Revenue||US$17.46 billion (2010)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Utilities: Gas and Electric is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Southern sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Southern with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Southern based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.