Sotheby's is a British multinational corporation headquartered in New York City. One of the world's largest brokers of fine and decorative art, jewelry, real estate, and collectibles, Sotheby's operation is divided into three segments: auction, finance, and dealer. The company’s services range from corporate art services to private sales.
Sotheby's is the world’s fourth oldest auction house in continuous operation, with 90 locations in 40 countries. As of December 2011, the company had 1,446 employees worldwide. It is the world's largest art business with global sales in 2011 totalling $5.8 billion.
Sotheby's was established on 11 March 1744 in London. The American holding company was initially incorporated in August 1983 in Michigan. In June 2006, Sotheby's Holdings, Inc. reincorporated in the State of Delaware and was renamed Sotheby's. In July 2016, Chinese insurance giant Taikang Life became Sotheby's largest shareholder.
|Subsidiaries||Sotheby's International Realty Sotheby's Diamonds Sotheby's Institute of Art Sotheby's Wine Sotheby's Art Storage Facility|
|Key people||Tad Smith (CEO, President) Domenico De Sole (Chairman) Michael Goss (CFO and Executive VP)|
|Divisions||Sotheby's New York Sotheby's London Sotheby's Hong Kong Sotheby's Moscow|
|Founded||London, United Kingdom (11 March 1744 (1744-03-11))|
|Founder||Samuel Baker George Leigh and John Sotheby|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Miscellaneous / Business Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sotheby's sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sotheby's with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Sotheby's based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.