Estimated Net Promoter Score is
Sony Corporation is a Japanese multinational conglomerate corporation that is headquartered in Kōnan, Minato, Tokyo. Its diversified business includes consumer and professional electronics, gaming, entertainment, and financial services. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony was ranked 116th on the 2015 list of Fortune Global 500.
Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating components – electronics and financial services. These make Sony one of the most comprehensive entertainment companies in the world. The group consists of Sony Corporation, Sony Pictures Entertainment, Sony Interactive Entertainment, Sony Music Entertainment, Sony Financial Holdings and others.
Sony is among the semiconductor sales leaders and as of 2016, the fifth-largest television manufacturer in the world after Samsung Electronics, LG Electronics, TCL and Hisense.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Consumer Electronics / Appliances is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sony Corp Ord sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sony Corp Ord with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
|marks & spencer||Consumer Brands / Grocery||-10|
|McDonald's||Consumer Brands / Fast Food||-8|
|US Airways||Travel and Hospitality / Airlines||-8|
|Tesco||Consumer Brands / Grocery||-8|
|Sony Corp Ord||Consumer Non-Durables / Consumer Electronics / Appliances||-7|
|NatWest Business Banking||Financial Services / Banking||-6|
|Virgin Media||Telecommunications / Cable/TV service||-6|
|Time Warner||Telecommunications / Cable/TV service||-5|
|Sky||Telecommunications / Cable/TV service||-5|
|Time Warner Cable||Telecommunications / Cable/TV service||-5|
|BBC||Media / Cable/TV service||-5|
We have estimated the Net Promoter Score of Sony Corp Ord based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.