Sony Corporation is a Japanese multinational conglomerate corporation that is headquartered in Kōnan, Minato, Tokyo. Its diversified business includes consumer and professional electronics, gaming, entertainment, and financial services. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony was ranked 116th on the 2015 list of Fortune Global 500.
Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating components – electronics and financial services. These make Sony one of the most comprehensive entertainment companies in the world. The group consists of Sony Corporation, Sony Pictures Entertainment, Sony Interactive Entertainment, Sony Music Entertainment, Sony Financial Holdings and others.
Sony is among the semiconductor sales leaders and as of 2016, the fifth-largest television manufacturer in the world after Samsung Electronics, LG Electronics, TCL and Hisense.
| Products | Consumer electronics Semiconductors Video games Computer hardware Telecommunications equipment |
|---|---|
| Services | Financial services Insurance Banking Credit finance Advertising agency |
| Founded | 7 May 1946; 71 years ago (1946-05-07) Tokyo, Japan |
| Key people | Osamu Nagayama Chairman Kazuo Hirai President, CEO |
| Traded as | TYO: 6758 NYSE: SNE TOPIX Core 30 Component |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Electronics is 45.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sony sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sony with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Score | Date | Source |
|---|---|---|
|
61
|
2015-12-09 | http://www.pcmag.com/article2/0,2817,2496278,00.asp |
|
43
|
2013-04-01 | http://wordofmouthindex.com/womi-scores/top-100-brands/ |
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