Founded in 1899, Sonoco Products Company is a United States-based international provider of diversified consumer packaging, industrial products, protective packaging, and packaging supply chain services, and the world's largest producer of composite cans, tubes, and cores. With annualized net sales of approximately $4.9 billion, Sonoco has 19,900 employees in more than 335 operations in 33 countries, serving more than 85 nations. The company is headquartered in Hartsville, South Carolina, and is South Carolina's largest corporation in terms of sales.
In Fortune Magazine's 2013 World's Most Admired Companies, Sonoco ranked first in financial soundness in the packaging and container sector. Sonoco is a member of the New York Stock Exchange Century Index and the S&P 400.
|Headquarters||Hartsville, South Carolina, United States|
|Traded as||NYSE: SON S&P 400 Component|
|Founder||Major James Lide Coker|
|Key people||M. Jack Sanders (CEO)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Durables / Containers / Packaging is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sonoco Products Company sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sonoco Products Company with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Sonoco Products Company based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.