Sony Creative Software is a developer of various media software suites. Sony Creative Software was created in a 2003 deal with Madison media company Sonic Foundry in which it acquired its desktop product line, hired roughly 60% of employees, paid $18 million in cash, and took on certain liabilities and obligations.
As announced in May 2016, MAGIX Software GmbH has purchased majority of Sony Creative Software products, including the full Vegas Pro, Movie Studio, Sound Forge Pro, and ACID Pro product lines.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Radio And Television Broadcasting And Communications Equipment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sonic Foundry, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sonic Foundry, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Sonic Foundry, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.